• Your phone is now your wallet

    Jun 2012 – Oct 2013 : User research for PayPal digital wallet.
    Learn more about this and my other works.

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Mark Shekoyan

Nachi is a rare hybrid talent that combines excellent user research skills, technological savvy and business acumen. I worked with him for a year and collaborated on User Research Projects ranging from strategic oriented Ethnography to more tactical Usability testing.

He is able to run projects across the product life cycle and delivers excellent quality insights as well as creative ideas & recommendations grounded in business strategy. Nachi is highly intelligent with a high bar for quality, detail, rigor and truth.

On top of all this he has a solid knowledge of the technical side of UX and can interface very well with developers. He is like a swiss army knife of User experience and would be a valuable asset to any team

Mark ShekoyanLead User Experience Researcher, PayPal
Laura Ward

Nachi is a real innovator – his style and approach to generating new product ideas and figuring out what customers want is always met with passion and rigor. What I have enjoyed most about working with Nachi is his commitment to finding answers. He never gives up on a tricky problem, he keeps looking for new approaches, from multiple directions. He introduced my team and I to new ideas and approaches toward research. He has a real rapport with customers, and his friendly demeanor can warm up even the most resistant participant. I have enjoyed working with Nachi and am confident that you will find him chipping away at the next big customer problem

Laura WardDesign team lead, Digital wallet, PayPal