Website design & rebranding for PayPal labs
PayPal Labs wanted me to build both their internet and intranet presence. As the sole UX member embedded in a team of developers, I was tasked with designing PayPal Labs web presence end to end.
Being the sole UX person on a development team comes with its own pros and cons. For this project, I enjoyed creative freedom while having to deal with little to no resources, creative isolation, and organizational ignorance. To start things off, I met with stake holders to understand the history, content and what they wanted to get out of the website. The rest of the steps are below:
Step 1: Structured interviews with internal as well as external users.
Step 2: Generated mind maps to understand the lay of the land.
Step 3: Recruited and conducted card sorting study to understand and figure out information architecture.
Step 4: Designed the optimal information architecture and designed the top level navigation.
Step 5: Using insights gathered from earlier steps, designed multiple mockups for the site.
Step 6: Created low fidelity prototypes and worked steadily to high fidelity prototype while weeding out usability issues.
Step 7: Designed guidelines for content strategy (and ended up writing most of the content) for the website.
Step 8: Recruited participants through targeted emails (read: spamming specific DLs), Internship programs and Georgia tech alumni network. (Mostly for free lunch or coffee)
Step 9: Performed guerilla usability testing (Roadshow with laptop in the cafetaria during breaks)
Step 10: Measured site performance through analytics and remote usability testing to identify points of failure.
Step 11: But wait, there’s more: developed the first barebones version of both the websites,
- Structured Interviews
- Mind maps
- Card sorting
- Information Architecture
- Low & high fidelity prototyping
- Content strategy
- Remote usability testing
- Paper.. lots of it
- Sticky notes of various shapes and sizes
Analytics & testing
- Google Analytics (psst.. if anyone asks its PiWik)
- PicNet MET